About
Kettanak Trading Co., Ltd is a Cambodian B2B firm specialising in consumer goods, trade, and services. We are proud members of EuroCham Cambodia and the French Chapter (CCIFC).
The name Kettanak (កេតនភណ្ឌ) signifies eminence and exquisite value. True to this meaning, we aim to be the guide of aspirational brands rooted in Europe and beyond, guiding them into Cambodia and Indochina.
We are young, witty, and driven with a culture that is fun-loving, always in action, and ambitious. Our leadership brings together decades of expertise in international trade, retail services, communication, and brand development.
Our Edge
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Deep Local Insight: We understand Cambodian consumer behaviour like no other.
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Regional Connectivity: We connect Cambodia with the wider Indochina market.
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Proven Track Record: Through Mode Store, we have managed and retailed global lifestyle brands including Gucci, Dior, Chanel, Burberry, Armani, Versace, and more.
Agility & Energy: We move fast, disrupt norms, and adapt strategies for impact.
Our Philosophy
At Kettanak, we believe that true value lies in building bridges between global brands and dynamic local markets. Rooted in the meaning of our name, eminence and exquisite value, we are guided by three core principles:
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Integrity in Partnerships – We work hand-in-hand with brand owners to ensure authentic, long-term growth in Cambodia and Indochina.
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Agility & Innovation – We embrace change, adapt quickly, and challenge norms to deliver impact in fast-moving consumer markets.
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Excellence & Value Creation – Every decision we make is driven by a commitment to elevate brands, enrich consumer experiences, and create sustainable success.
Our philosophy is simple: to be more than a trading partner—we are brand custodians, market builders, and connectors of cultures.
Our Commitment to Results
At Kettanak, results are at the heart of everything we do. We don’t just open doors for brands, we ensure they succeed and grow in Cambodia and the wider Indochina region.
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Growth-Oriented – We measure our success by the growth and visibility of the brands we represent.
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Impact-Driven – Every strategy we design is tailored to deliver measurable outcomes in sales, market share, and brand equity.
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Long-Term Value – Beyond short-term wins, we focus on building sustainable success that strengthens both our partners and the markets we serve.
Our commitment is simple: when you partner with Kettanak, you gain a team that works tirelessly to turn opportunities into achievements and ambitions into reality.
Our Experience
Kettanak brings together decades of expertise in international trade, brand development, and retail services across Cambodia and the Indochina region. Our team has successfully introduced and managed some of the world’s most iconic lifestyle and luxury brands, including Gucci, Dior, Chanel, Burberry, Armani, and Versace.
Through our sister company, Mode Store, we have gained first-hand experience in retail operations, consumer engagement, and market expansion, giving us a deep understanding of Cambodian consumer behavior and regional business dynamics.
From import and export management to franchise operations, retail launches, and marketing campaigns, we have built a proven track record of helping global brands thrive in one of Asia’s fastest-growing markets.
The Team
Behind every success is a team of dedicated professionals. At Kettanak Trading, our people bring together expertise, passion, and innovation to deliver exceptional results and create lasting impact.
Kheng Thyda
Founder & CEO
With over 20 years of experience in media, marketing, and international business, Kheng Pytouputthyda is the visionary leader behind Kettanak Trading Co., Ltd. and Mode Store. Her career spans media management, brand strategy, and entrepreneurship, where she has consistently driven growth and innovation. As a trailblazer in Cambodia’s business and marketing landscape, she combines deep industry expertise with a passion for building strong partnerships and shaping the future of trade and retail.
Phone: +855 12 779 465
Mail: thyda@kettanak.biz
